| The
Roots of Cessy's Success |
|
1
Subscribe
to magazines from all over the world to research what’s
going on everywhere and develop a vision, not just of
hair and makeup, but of fashion and lifestyle as well.
2
At
some point choose either hair or makeup; you need to
focus on one to really succeed.
3
Technique
must be learned: either study or assist someone really
good.
4
Be nice!
|
BY
JILL JOHNSON
Cessy
Lima and I first met five years ago on a job in Miami. I was
modeling and Cessy, a hairdresser from Brazil who had wound
up in Miami via London and Paris, remembers "all that thick
hair" He also recalls that I was scribbling in a notebook
- ideas for a modeling magazine.
"I
couldn't believe it when I saw Tear Sheet; you did it - a model
- and you did this! "exclaims Cessy.
"And
you've progressed from German catalog to this," I say
pointing at a cover of Interview featuring Cessy-devotee Lil'
Kim.
While
I've been busy debunking blonde model myths, Cessy has been
brushing up...and up - Lil' Kim will have no other hands in
her hair and the wave of Brazilian supermodels certainly wouldn't
leave a fellow Portuguese-speaker in its wake (a translator
is always helpful on set!).
As Cessy
and I catch up on the last five years, we agree that aside
from our New York addresses, my name in a masthead, the house
he bought for his mom, and a few wrinkles (all mine; he's
39 but doesn't look a hair over 30), we haven't changed much.
"The
best thing about this business is that there are so many talented
people, especially in this city, so if you're not a nice person,
you won't go anywhere," says Cessy. "There's enough
stress already in New York; nobody wants any stress on set.
And people are expensive - an hour of bad mood or attitude
and a client can lose $3,000"
Cessy
singles out top hairdresser Shay Ashual (featured in the Summer
Issue) as an example, "He is brilliant and he is a nice,
nice person" Cessy also admires Serge Normart (whom he
assisted), coiffeur for many a W cover and follower of the
same formula for success: amiability and aptitude.
Cessy
certainly has the nice part down - he bought his mom a house!
And, the day after our interview in which my sick tape recorder
wouldn’t record any last words, a shiny new one arrived by
messenger courtesy of Mr. Lima. If there were an award for
Most Thoughtful Person in the Whole Wide World of Fashion,
Cessy would get my vote.
And,
as for talent, even skeptic David Lachappelle pronounced his
work "Fabulous" as Cessy slyly fit a piece of hair
under Lil' Kim's hat in the first shot he did with the famed
photographer (a move which earned Lima an Interview cover
credit and a vow from Mr. Lachappelle:"I trust you from
now on").
|
The only
one who is not quite sure about his talent is his mom."When
I bought her the house" says Cessy, "she sat me
down and said very seriously, "Now no one is listening;
you can tell me, how did you get the money to buy this house?"
She just can't believe you can make that much money doing
hair. She prays every day that I'm not a drug dealer."
A little
background might explain why Cessy's mother doesn't quite
understand his career. Cessy grew up in the Amazon forest.
He didn't own a pair of shoes until age 15, and his mother
came from a tribe and still doesn't use silverware. His village,
Recefe, had one TV, which fueled Cessy's fantasies of going
to Europe. His interest in hair began with his two older sisters,
who let him practice his art on them each morning before school.
Cessy
took advantage of a series of big breaks which propelled him
from the wilderness of Brazil to the cement jungle of New
York. First his aunt moved to Rio, and the teenager went along,
without permission. He then worked his way into a position
sweeping the floors of the biggest hair shop in Rio. Four
months later he was cutting hair, and four years later he
was sitting in the offices of Vogue in Paris. Okay, this visit
was a little premature. He was on vacation in Paris and walked
in with no appointment and no book ("What is a book"
asked the self-proclaimed "“big star hairdresser"
from Brazil). The guy had guts...and determination.
Back
in Brazil he accosted the editor of Desfile (comparable to
Vogue) in the parking lot of the publishing house. Somehow
he talked his way into styling hair on a re-shoot that afternoon.
Four weeks later he saw his work at a newsstand—on the cover.
After a year of building his book, Cessy returned to Paris
and the editors at Vogue chuckled at his lifestyle photos
in his book. They wouldn't be laughing for long.
Cessy
was friends with the Brazilian model Dominique. When she married
top French photographer Michel Comte, she convinced her hesitant
husband to do her hairdresser friend a favor. The ensuing
shoot earned Cessy 12 pages in German Vogue, an agent in Paris,
and respect from his old friends at Vogue Paris. The ball
was rolling and the momentum brought Cessy to Miami, where
he found support from Nicola Bowen (his Miami agent), and
then New York where he paid his dues and found faithful celebrity
client Lil’ Kim and agent Bradley Curry.

Now Cessy
is busy remodeling a 2,000-square-foot workspace on St. Mark's
Place which he can use for brainstorming and shoots, and his
boyfriend, an interior designer, can use for showings."We're
planning an opening party soon; cocktail parties are great
- we always get two or three jobs every time we have one."
Well,
Mrs. Lima, if you're reading, your son may be pushing a cocktail
here and there, but the only drug he's selling is one for
no more bad hair days.
|